One of my lenses at Squidoo that I particularly like is the one I did about Christina Hendricks from the television series Mad Men. Obviously Ms Hendricks is very easy on the eyes, so it was no problem for me to spend time pouring over pictures and articles of the actress trying to put a tribute page together for her. Truth be told, I probably would have spent a lot of time Googling her anyway, because I really like her as Joan Holloway on Mad Men, a show I never seem to find the time to watch as regularly as I would like.
Mad Men, if you don't know, is set in the 1960s at an advertising agency called Stirling Cooper, and Hendricks' role is of the office manager. I'm not someone who really pays much attention to costumes or clothing, but the look and style of the show is something else. Joan seems to have been poured into some of her outfits and usually is just stunningly beautiful. What my lens needs is more pictures of Hendricks decked out in the 1960s-era dresses she wears so well, so I will definitely be trying to add more of those.
One thing I'm happy with about the page is that although I haven't really added too much to it after initially publishing the lens, it has continually had a respectable amount of traffic and ranked somewhere in the 30-40,000 level in the Squidoo rankings. That's obviously not going to make me rich anytime soon as it means an extra $0.08 a month in my PayPal account from our good friends at Squidoo, but I'm happy with that. I've just recently added several pictures and clips to the webpage, and updated a fair portion of the written content, so I'm hoping for a little bump in the ranking of the lens. The traffic it receives is as I said, not bad, receiving about 20-30 visits in a seven-day period, and gets the odd spike in visits every once in a while.
I just checked where it sits in Google and the page is buried way back on the ninth page of results - still not bad, because it does show up - but I think I will try to move it up. Obviously a page one ranking on Google would be great because that would probably drive much more traffic of those looking for Hendricks to my webpage.
Checking the traffic sources stats shows that referrals and directs account for the bulk of my traffic, but the Google and Yahoo search engines provide a nice lift in my numbers along with a smattering of traffic coming from Bing, Discovery, AltaVista and AOL. I've found that many find the webpage through some odd combinations of search terms - that would be the "long tail" marketing kicking in I guess, but still it combines into a fairly respectable level of visitors.
I'm thinking that with a little more attention to detail and timely updates, this simple lens could jump up into the 2nd tier in the Squidoo rankings. My motto should be "Put in the work and you'll see better results."
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